Gikunda, Muguna Juliano, Peter Muchai, and Wilson Muema. “Influence of Market Penetration Strategy on Growth of Restaurants in Nairobi County”. International Journal of Professional Practice 11, no. 5 (September 18, 2023): 90–102. Accessed October 8, 2025. https://ijpp.kemu.ac.ke/index.php/ijpp/article/view/262.